How To Produce Exceptional Content That Search Engines Will Be Happy To Feature
Producing content that performs highly on search engines may be challenging. Since Google adjusts its algorithms around once a year, most users are always having to catch up with their updates and material.
However, the quality of your material is—and always has been—the most important factor in ranking well. You will thus always have the opportunity to succeed if you put together quality work.
We’ll examine a few SEO techniques in this post that will help your content in 2020 and beyond.
Choose Your Keywords Carefully
If no one is looking for it, not even the finest material will be easily found. It is crucial to conduct in-depth keyword research and to create content that revolves entirely around what users are already searching for.
You may always add fresh material that you’re enthusiastic about as your website or online presence grows. However, it’s more crucial to have a ton of articles—at least 20–30—on your website that rank highly for a subject with lots of search volume.
Using Google to explore many iterations of your topic can be a quick and cost-effective technique to come up with ideas for your new material. If your theme is camping, for instance, you can attempt things like;
- “Camping in”
- “Best camping”
- “Camping gear”
How Is Your Rivalry Acting?
Back when you prepared your business strategy (which you have already done, right?), you probably found at least five other blogs that cater to readers that are comparable to your own.
You should have followed those firms’ efforts to expand their brands ever since.
If not, this is a great opportunity to get data that will aid in producing content that is truly engaging.
You may learn things from your competitors that you would not have considered for yourself, but that are effective for them.
Additionally, by examining several websites, you can begin to see patterns or underrepresented or completely unrepresented sections of your industry. Then you may intervene and provide that problem’s remedy.
Dive Further
There are many articles on the internet that only provide the most basic facts. These articles are almost typically created quickly, have no purpose other than to increase website traffic through search engine ranking, and offer no real assistance to readers.
Actually, those websites won’t stay high in the ranks for very long. Google is putting more effort than ever into precisely matching searcher intent to the topic users are entering.
Google will gradually remove a website from the top of the search results if it is shallow and doesn’t truly address the searcher’s issue.
You’ll do better if you can delve further into your content—for example, by giving specific suggestions or elaborating on your tactics.
Popular methods for delving deeper include:
composing articles of 2,000–3,000 words
Creating “Ultimate” manuals on a subject
Looking for scientific literature you may delve into by searching Google Scholar and other publications. This helps you create longer-form content that ranks for more keywords. And if you do it well, Google will begin to regard you as an expert on the subjects you write about.
Boost the Speed of Your Page
This is a basic fact regarding SEO in 2020: Pages that are not optimized for mobile devices and have sluggish load speeds are unusable.
It’s possible that you’re creating incredible stuff that should be viewed. However, Google will not rank your website highly if it loads slowly, has a lot of pop-ups that detract from the user experience, or has broken mobile functionality.
In 2019, mobile searches accounted for a record number of searches, and with voice-activated searches about to follow, your website has to load at least as quickly as the search engine that directed them there.
