What Is Search Engine Optimization?

What Is Search Engine Optimization?

You’re always hearing that your company website needs SEO (search engine optimization). However, what precisely is SEO? And why does it matter so much?

Think about this: There are already more than 1.8 billion websites available on the internet. An additional thousands go live every hour of the day.

Nevertheless, just ten fortunate websites appear on the first page of Google search results (and receive the majority of traffic). Those company owners have undoubtedly invested a great deal of time and effort on SEO.

How do you get your company appear on that crucial first page of search results? That’s the main focus of SEO; continue reading to find out more!

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How do you differentiate your t-shirts? How can you be certain that buyers will select your goods over those of competitors? It’s simple: You make sure people notice your t-shirts first.

The same is the aim of SEO. It’s like strolling into a store full of a million red t-shirts every time someone searches for a certain term on Google and receives a million results.

Whether you own an internet store, a vehicle repair business, or a bakery, you want people to find your website before those of your rivals.

Understanding every facet of SEO and what would work best for your company website may be improved with the assistance of an SEO expert. Here’s a quick rundown of the three primary elements of search engine optimization in the interim.

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On-Page SEO

On-page SEO refers to everything on your website that helps to boost its rankings in search results. This includes:

  • Keyword usage
  • Responsive design
  • Fast loading time
  • Internal and external links
  • URL structure
  • Page metadata

Basically, it’s these elements that allow Google and other search engines to crawl and index your website. The better your SEO efforts, the better your site will rank.

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Off-Page SEO

As the name suggests, these are all the signals elsewhere that point back to your website from other sites. This might include:

  • Backlinks from authority websites
  • Guest blogs
  • Online business directories
  • Social media marketing
  • Influencer marketing
  • Linked or unlinked mentions of your brand

The more “votes of confidence” you have pointing back to your site, the more you’ll be rewarded in search results.

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